Thursday, May 20, 2010

Remember.....Real Estate is not a 'Get Rich Quick" Scheme

 Our contemporary mindsets with the attention span adjusted to the length of a Twitter update, sees the idea of a quick "flip" as highly appealing. But the idea of "Buy Low.....Sell High" to make fast money does not always equate. Once you've paid the agent, solicitor, strata, government and conducted a quick makeover you may be disappointed at the end profit. Property investment requires time to see good capital gain.
You must also consider that with the advent of the internet, the last sold price of the property is at the fingertips of your potential buyer. So, if 3 months after purchase you are trying to sell the property for $100,000 more, prepare for buyer cynicism.
Even with renovations one cannot guarantee added value. Your dream design is not necessarily compatible with the market and even an experienced property investor can over-capitalise or simply miss the mark.
The key to rising value may not be found in a run-down "do-over" but rather to select property that has characteristics of enduring desirability - attractive views, quality design, well-conceived layout and of course, location, location,location.
This will ensure optimum long-term growth potential and in the short-term ensure the property is always rented at a great rate.
It's a Win-Win.

By Martyne Ford -Sales & Marketing Co-Ordinator  martyne@sydneylinks.net  

Thursday, May 13, 2010

Social Media Marketing Program now under way

SydneyLinks Real Estate is pleased to announce that it has introduced a Social Media Marketing Program to assist them in providing a higher level of service to their clients.